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All of 2024 Lift’s best features combine with a new grip, new limbs, and a new tuning system to yield the 2025 Mathews Lift X, the company’s most advanced and technologically sound flagship bow to date.

Matt Stutzman becomes the first para athlete to be named Archer of the Year; USA Archery announces new management of the Olympic Archery in the Schools Program; Pope and Young announces change to non-typical whitetail deer category; 2025 Lancaster Archery Classic and Easton Youth & Collegiate Trophy Tournament; and USA Archery Coach Of The Year awards revealed.

New for 2025 and coming soon from American Tactical is the 3B Triple-Barrel Shotgun.

Serious food plotters are buying in bulk from their local feed and seed stores. There is a specific segment of the hunting population that small retail shops can cater to, however.

Russell Epperson’s creation of Scent Thief was so good it sparked a Department of Justice investigation. It continues to befuddle big game and predators, giving hunters an edge.

7 guns that'll take down whatever game your customers are hunting.

The Retay Arms Air Control Extreme (ACE) Type-R Inertia Plus shotgun was designed to meet the needs of the most demanding waterfowl hunters.

Results of the 2024 NASP Student Survey; NASP honored by Sports Destination Management; and NASP sponsors annual AFWA Conference.

Lace-up hunting boots are popular with many hunters who want more durability and support than pull-on boots. How much abuse can they really take?

Offer your stick-and-string customers the very best in horizontal bows with these nine top-shelf models.

Upland hunters can now experience the nostalgic look, feel and even smell of classic upland shotshells with Federal’s new Upland Paper loads.

APEX Ammunition has added a .410-bore option to its popular line of Mossy Oak Greenleaf Turkey TSS shotshells.

Blackpowder rifles still sell, and these models are sure to please.

These lever guns are hard to beat for those wanting a dependable, quick-handling firearm.

The 2026 Archery Business & Hunting Retailer Pavilion at SHOT Show will showcase everything from bows and treestands to deer scents and trail cameras.

The Alpha is Bohning’s newest and most versatile vane profile — a design that combines stealth, speed and torque.

Between these three hard-hitting turkey-hunting loads, your customers are sure to find something that'll take toms — and keep them in budget.

Vista Outdoor Inc. announced the completion of the sale of The Kinetic Group to Czechoslovak Group a.s. (“CSG”) following receipt of stockholder…

Jordan Egli, director of marketing for Burris Optics, explains how the Oracle rangefinding bowsight and Oracle X rangefinding crossbow scope were developed, and how these products help bowhunters in the field.

When quick target acquisition is the name of the game, the Vantage IR Turkey Dot scope from Hawke Optics answers the call.