NSSF Welcomes Hunting Retailer Magazine as Co-Sponsor of SHOT Show’s Archery Business & Hunting Retailer Pavilion

NSSF, The Firearm Industry Trade Association, recently announced that Hunting Retailer magazine is joining Archery Business magazine to co-sponsor the newly renamed Archery Business & Hunting Retailer Pavilion for the 2026 SHOT Show.

The Archery Business & Hunting Retailer Pavilion is a collaboration between the NSSF and Grand View Outdoors, a leading provider of outdoor content. The Grand View Outdoors family of brands include trade publications such as Archery Business and Hunting Retailer magazines, as well as consumer titles such as Bowhunting World and Predator Xtreme.

Looking Ahead to SHOT Show 2026

Many companies have already booked their space in the 2026 Pavilion, including the six detailed below. Check out what company representatives have to say as they look forward to showcasing their products at SHOT Show.

Todd Snader — Brand Manager, Pure Archery Group

“Over the past two years, having Pure Archery Group showcased in the SHOT Show’s Archery Pavilion has been a game-changer — putting our bows, crossbows and accessories directly in front of potential new and current dealers, media and industry innovators in one place. The energy, qualified foot-traffic, and collaborative atmosphere have translated into meaningful partnerships and sales growth for us. If you’re serious about elevating your brand and strengthening the entire archery category, this is the place to be.”

Kara Hamby — Director of Trade Shows & Marketing Programs, Tactacam

"The SHOT Show’s Archery Business & Hunting Retailer Pavilion is an exciting venue for us to connect directly with customers and key industry partners. We’re looking forward to returning in 2026 to showcase the evolution of our best-selling Reveal trail cameras and the cutting-edge technology integrated into our Defend security camera lineup.”

Alan Lotton — Executive Vice President, Sims Vibration Laboratory Inc.

“LimbSaver is thrilled to be returning to SHOT Show after taking a year off to re-tune and re-focus our trade show marketing strategies. SHOT Show is the premier event for the shooting sports and outdoor industry, providing unparalleled access to industry leaders and a crucial platform for showcasing our latest innovations. For 2026, LimbSaver is looking forward to our new exhibit location in the Archery Business & Hunting Retailer Pavilion, located in the Caesars Forum. With the continued success and year-over-year growth, the Archery Business & Hunting Retailer Pavilion is a natural fit for LimbSaver, allowing us an opportunity to promote our entire line of products, including archery, crossbow, shooting and gun accessories. Exhibiting at the 2026 SHOT Show is an investment in our future, as it enables us to build relationships and connect with our target audience, gather valuable feedback, and stay ahead of the curve. With proper focus and preparation, we know that SHOT Show will be an incredibly effective way to grow our business and strengthen our market position. We are honored to be welcomed into the Archery Business & Hunting Retailer Pavilion family and its supporting manufacturing partners.”

Teri Quinn — Director of Marketing, Arcus Hunting: “The Archery Business & Hunting Retailer Pavilion at SHOT Show is an invaluable opportunity for us to connect with key retailers, buyers and industry professionals. It’s not just about showcasing products — it’s about meeting the right people, having meaningful conversations, and strengthening our presence in the market. The energy, engagement and exposure we get here made the decision to come back next year an easy one!”

Chris Lorenzo — Vice President & Brand General Manager, Muck Boots and Rocky Brands: “As SHOT Show continues to grow in the firearms and ammo market, the show organizers have not lost sight of the opportunity for outdoor, hunting and shooting sports brands. The Archery Business & Hunting Retailer Pavilion is a dedicated space supporting the outdoorsman and has proven to be a fruitful location for Muck Boots, building both brand awareness and cultivating business through orders with current and new retail partners.”

Mark Olis — Senior Brand Communications Manager, Moultrie Mobile: “Moultrie has exhibited at SHOT Show in the Pavilion for the past two years. Prior to that, we have been absent from the SHOT Show. The addition of the Pavilion catering more to hunting brands, made coming back to SHOT Show worth it. The past two years have been great shows with a lot of buzz. The SHOT Show was the only trade show we attended in 2025. We’ll definitely be back in 2026 at the Archery Business & Hunting Retailer Pavilion.”

Setting New Benchmarks

Regular visitors to SHOT Show have seen that it continues to grow annually, setting new benchmarks for industry innovation, collaboration and engagement. From an expanded show floor and a record-high number of exhibitors, attendees experience tremendous networking opportunities and can see firsthand the products to consider stocking in their stores.

“The 2026 Archery Business & Hunting Retailer Pavilion will feature apparel, scents, treestands, blinds, packs, calls, food plot products, trail cameras, camping gear, binos, rangefinders, knives — basically anything that supports a bowhunter. If it belongs in a treestand or blind, it belongs in the Archery Business & Hunting Retailer Pavilion,” said Chris Dolnack, NSSF Senior Vice President & Chief Customer Officer. “By bringing these essential product categories into one pavilion, our 4,700 buyers that are interested in archery and bowhunting products can find them in one convenient location within the SHOT Show floor.”

“We partnered with the NSSF in 2024 to build a unique and targeted area during the SHOT Show, designated for companies with a focus on the bowhunting segment,” said Derrick Nawrocki, President/Publisher, Grand View Outdoors. “This naturally aligned with our Archery Business brand, and in the first two years we have seen year-over-year growth. Now, as we ramp up for the 2026 SHOT Show and aim to grow even more, we see another natural fit that helps broaden the appeal of this space and that is aligning with the Hunting Retailer brand, which will be on board as an official sponsor. Powered by two brands, this space will now be called the Archery Business & Hunting Retailer Pavilion. Coincidentally, 2025 also marks the 50th anniversary of the Archery Business brand (see sidebar), making this area even more attractive to exhibitors.”

Year-Over-Year Growth

“Momentum continues to build in year three of the Pavilion at SHOT Show, and we’ve seen the addition of significant exhibitors already including Martin Outdoors, Obsession Archery, Tactacam, HUKR, Bow Spider, and Sims Vibration Labs,” Nawrocki said. “This in addition to the return of FeraDyne, Summit Outdoors, Spot Hogg, Specialty Archery, T.R.U. Ball, Pure Archery Group (doubling its booth size), ARCUS, Muck Boots, NASP, Lancaster Archery Supply, Rock Ridge Outdoors, and many others that are coming back.

“It is worth mentioning that many of the traditional and more modern firearms shop retailers, who are looking to expand their existing inventory with categories in the hunting, archery and general outdoor markets, are now able to see that segment in one area, which is one of the goals of this space — helping to make the SHOT Show as efficient and convenient as possible for buyers.”

“We’re pleased with the growth of the Pavilion and the opportunity that it presents for exhibitors and nearly 5,000 buyers who have intent to purchase archery, bowhunting and hunting products,” Dolnack said. “Since the 2022 SHOT Show, our post show surveys revealed that 24 percent of the retail buyers had an interest in the archery and hunting categories as traditional firearm retailers look to expand their offerings.”

Finding the Pavilion

If you’ve ever attended the SHOT Show, then you know it’s massive. The 2025 version contained nearly 14 miles of aisles, and as in previous years, it was spread between The Venetian Expo (multiple floors) and Caesars Forum.

The 2026 Archery Business & Hunting Retailer Pavilion will be located in Caesars Forum and it will feature leading manufacturers in the archery and hunting industries. It’s easy to find your way to Caesars Forum, and specifically the Pavilion; it’s clearly marked on the SHOT Show overview map, and once you’re on the Show floor, you can’t miss all the signage pointing you in the right direction.

Archery Business & Hunting Retailer Pavilion Specifics

• Dates & Location: January 20–23, 2026 at Caesars Forum in the Academy Ballroom, Las Vegas, Nevada.

• Exhibit Focus: A dedicated exhibit area featuring manufacturers and suppliers of archery and bowhunting products, along with related accessories.
• Media Coverage: Extensive coverage by the editorial teams of Archery Business and Hunting Retailer, as well as additional promotion in SHOT Daily and other Grand View Outdoors publications, including Shooting Sports Retailer.
• Pavilion Size: The Pavilion features 16,000 net square feet of exhibit space and enclosed archery lanes to demonstrate new products for prospective buyers in Caesars Forum.
• Limited Space: Exhibit space is limited; first come, first served. Those who exhibit in 2026 will have first choice for space for 2026.
• SHOT Show Facts: SHOT Show attracts attendees from around the world, including buyers, media and other industry professionals. The 2026 show will cover more than 820,000 net square feet of exhibit space, featuring over 2,700 companies showcasing the latest in firearms, ammunition, hunting and shooting accessories, archery, outdoor apparel and much more.

Booking Your Space

Now’s the time to begin planning for the 2026 SHOT Show. For info on exhibiting in the Archery Business & Hunting Retailer Pavilion, visit www.shotshow.org/archeryexhibit. Booth assignments will be confirmed upon receipt of a completed application and initial deposit. Space is limited.

For additional information about the 2026 SHOT Show, please visit www.shotshow.org.

Sidebar: Archery Business Celebrates 50 Years!

Launched in 1975, Archery Business magazine is celebrating its 50th anniversary in 2025. This B2B brand has been serving archery dealers and retailers with the tagline “The Voice of the Archery Industry” for an amazing five decades. The former owners of our two longtime biggest competitors, Arrow Trade magazine and Inside Archery, at one point worked on the Archery Business staff before launching out on their own. Note: Archery Business and Bowhunting World magazines are part of the Grand View Outdoors family of brands.

"50 years seems like a lifetime!” said Grand View Outdoors President/Publisher Derrick Nawrocki. “Well, because for many companies it is, and certainly for a niche brand serving the archery and bowhunting markets. It’s extremely rewarding to look back on how much the Archery Business brand has helped retailers and manufacturers alike grow, improve, spread the word, and stay dialed into the many product life cycles that drive our industry and lifestyles. It leaves me awestruck.

“Our team at Archery Business has been working in the archery/hunting space for over a combined 100 years, and we’ve focused over the long haul on hitting the mark and fulfilling our responsibility of being The Voice of the Archery Industry. We owe a big thank you to all of our partners for their continued support and trust, and our team will continue to lead the way into the future with this same mindset and focus.”