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Hoyt RX 9 Lead Pic cropped

2025 Hoyt Carbon RX-9 and Alpha AX-2 29

Hoyt Archery recently announced its new lineup of flagship hunting bows for 2025, including the Carbon RX-9 and the aluminum Alpha AX-2 29.
Corner crossing debate lead collage

The Corner-Crossing Debate

Unless you hunt out West, you’re probably not familiar with the corner-crossing debate. But you should be.
Rocky Dry Strike SRX Duck

Rocky Dry-Strike SRX Duck Camo Boot

Rocky Boots has expanded its Dry-Strike collection with the SRX Duck Camo offering.
Big J Cotton Crave collage

Big & J Cotton Crave Deer Attractant

Thanks to its unique blend and powerful aroma, Cotton Crave from Big & J attracts deer and keeps them coming back.
Pulsar Axion XG30 Monocular

Pulsar Axion XG30 Compact Thermal Monocular

The pocket-size Axion XG30 monocular raises the bar for thermal imaging for professional and recreational applications.
Outdoor Range07

Tech Advancements Spurring on America’s Next Generation of Hunters

Hunting remains one of America’s greatest pastimes, but using new technology is key to recruiting and retaining America’s next generation of hunters.
2025 Bowtech lead pic flagships

Bowtech Announces the Solution LS and Proven 34 Flagship Bows for 2025

The new 30-inch Bowtech Solution LS checks all the boxes for archers looking for a lightweight and agile hunting bow, while the 34-inch Proven 34 excels when stability and balance are the name of the game.
Cropped Hero Grant ATA

Follow the Money!

The ATA puts grant money to good use, helping ATA members.
Zeiss DTI 1

A Handheld Thermal Optic With Broad Appeal

The versatility and image quality of the new Zeiss DTI 6/40 will draw a wide range of customers.
I Stock 2138192512 1

New Products This Winter

Barnett Demun Accu Strike Pro Crossbow With an overall weight of only 2.3 pounds, the Barnett Demun Accu Strike Pro is a powerful break-action…
News beauty

Delta McKenzie Announces 2025 ASA Target Lineup and Other Industry News

Delta McKenzie announces 2025 ASA target lineup; USA Archery’s 2025 national events calendar taking shape; Outdoor Stewards of Conservation Foundation announces "Donate A Deer" program; and USA Archery and Move United use grant to provide veterans a gateway to the sport.
Air Rifles

5 Air Rifles You Should be Stocking

Capitalize on the growing popularity and capability of modern airguns.
Savage 110 PPR

Savage Arms 110 PPR Big-Game Rifle

The 110 PPR bolt-action rifle from Savage Arms is ready to hunt with nine popular big-game calibers.
Ravin kickstand lead pic

Backyard Broadheads 4N1 Lite Ravin Crossbow Kickstand

The 4N1 Lite Ravin Crossbow Kickstand from Backyard Broadheads is four products in one.
Streamlight TLR 7 X Sub

Streamlight TLR-7 HL X Sub Rail-Mounted Light

Streamlight has introduced a rechargeable high-lumen light for subcompact handguns.
Johnhafner 244

Surviving Today’s Bankruptcy Upswing

If worse comes to worst, you should know the options regarding bankruptcy.
The Longest Thanksgiving lead pic

The Longest Thanksgiving

Every first hunt is special. The benefits of this one could last a lifetime.
Meprolight MPO DF Long Gun Product Guns and Gears Bryan 6

Meprolight Optics Pack Military DNA

Stringent quality standards and battlefield experience fuel Meprolight's growth in the civilian optics market.
I Stock 2171674196

Hydra Weaponry Expands to New Facility

Hydra Weaponry, Maine’s largest firearms employer, designers, and manufacturers of the truly modular MARCK-15 Hydra® Weapon System, is proud to…
Resize ata2025 show logo10

Archery’s Biggest Event of the Year – the 2025 ATA Show – Is 1 Month Away

Time marches on, and the 2025 ATA Show — January 8-10 in Indianapolis, Indiana — will be here before you know it. Make plans now to attend!