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In addition to providing outstanding service and top-notch products, archery shops should offer unique experiences customers just can’t get anywhere else.

Lever-action enthusiasts can now own Smith & Wesson’s Model 1854 lever gun chambered in the time-honored .45-70 Government rifle cartridge.

2026 Lancaster Archery Classic dates set; National Deer Association signs on as official +ONE partner; NSSF opens Hunting Heritage Trust Grant applications; recent S3DA championship breaks records; and National Archery Association Foundation becomes the USA Archery Foundation.

The Hornady 3-in-1 Power Case Trimmer offers maximum efficiency and consistency without sacrificing control.

Make sure your turkey-hunting patrons are armed to the teeth this spring with these special-purpose gobbler getters.

The new generation of Burris thermal optics are highly intuitive and incredibly effective.

Deadly high-end performance that won’t break the bank.

Hawke Optics, a world leader in quality sporting optics, is proud to announce the addition of Cameron Derr to the team in the role of Marketing…

Firearms retailers can help protect customers by partnering with attorneys for seminars and classes.

New-age compound bows come packed with fantastic features that will have your bowhunting patrons reaching for their wallets.

Tink’s recently unveiled its latest innovation for whitetail hunters: the Naturally Primed Scrape Rope.

Hydra Weaponry’s new 5.56mm pistol is a modernized evolution of the legendary Bushmaster Arm Pistol.

Leupold introduces the second generation BX-4 Range HD rangefinding binocular.

Stocking the right guns and gear for younger customers is good for business and the shooting sports community.

Victory Archery combined its revolutionary arrow technology with a traditional archery aesthetic in its new Bamboo Trad hunting arrow.

These guns represent the evolution and advancement of hunting rifles.

Luring new archery customers through your doors is a weighty challenge; keeping those who arrive is critical to your success.

The new Nytrx bowsight from HHA Sports offers tremendous customization and efficiency.

Whisper-quiet yet powerful rimfire performance is now within reach with CCI’s new Suppressor Max .22 LR ammunition.

The Pro Rifle Clamp Tripod Mount from Vortex transforms any shooting setup into a stable shooting position.