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Joel Harris has been hired as Director, Media Relations & Communication, for SIG SAUER with responsibility for managing all aspects of media…

TriStar Arms awarded its Distributor of the Year and Retailer of the Year for 2017 during a celebration of accomplishments at the annual SHOT Show in…

The redesigned AXIS II XP package rifle from Savage offers hunters even better out-of-the-box performance at the same affordable price, in a wide…

Guessing at distances for targets at the range or in the field is useless for accuracy when dialing in a bow or firearm optic, and especially on a…

Think the crossbow industry needs standards? You're not alone. The North American Crossbow Federation is set to hold a meeting to establish those standards.

Kurt Worden has joined Crosman Corporation as Director of Sales for LaserMax Products. Worden is a seasoned sales and marketing executive with more…

Turkey hunters can be persnickety about their ammunition and usually give the side-eye at anyone touting something as the latest and greatest for…

Making additional sales with quality ammo accessories that can help shooters and hunters is a great way to put extra revenue in the company…

When you're offering highlights on firearms to customers, one of the best selling points can be how simple and easy it is to disassemble, clean and…

Back by popular demand, the HSS Pro Series is lighter, more advanced and available at a new lower price — a combination sure to make hunters happy.

Trends, innovations and high-quality products – that’s what can be expected from those who attend IWA OutdoorClassics 2018, one of the biggest shows…

Premium features, American-built quality and a pleasing price tag — that's what defines Bear & Son's Bear Edge line.

Archery dealers facing a challenging retail environment can learn how to grow their customer base and boost revenue with the ATA's Archery Bootcamp.

New for 2018, FLIR is back with the release of two ThermoSight Pro thermal riflescopes.

Are you looking for new battle sights to stock? SIG Optic's BRAVO3 and BRAVO5 might be the ones for you.

The Genesis Z9 converts from a compact to a full long-slide race gun in seconds.

The Canyon Coolers Navigator 150 offers the kind of ice retention bowhunters want.

With the popularity of the new SIG P365, welcome the LIMA365 Laser Sight and FOXTROT365 rail mount flashlights.

The new Patriot Series of Henry Golden Boy and Big Boy rifles are made for anyone and everyone who loves America.

Innovation is the name of the game for these three new optics.