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The Tetra RYZ X3 Bowsight features HHA’s most advanced multi-pin technology to date.

Manufacturers are pushing performance and features forward with these 9 new riflescopes.

The Rock River Arms RRA 17 HMR is the company’s first AR-platform rifle chambered for the .17 HMR cartridge.

Built with top-of-the-line 4G/LTE technology, the R4G-Gen2 cell camera from Black Gate is value priced and feature packed.

Rossi USA recently introduced the latest addition to its esteemed R95 lever-action rifle series — the Rossi R95 .45-70 Government.

Straight as an arrow — right into your profit margin.

Winchester Ammunition has expanded its 28-gauge line of shotshells for upland and waterfowl hunting.

Don’t get blindsided by an IRS audit. Pay the federal excise tax on bowstrings to abide by the law and ensure an equal playing field for all manufacturers.

Aimpoint adds Sniper Gray and Flat Dark Earth versions to its Acro P-2 Red-Dot sight lineup.

Lighted nocks can help bowhunters determine shot placement on game and also find their arrow — providing vital information in making smart recovery decisions.

Endurance tested and field proven, Weatherby’s Sorix is a shotgun for all occasions.

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.

Most pro shops have limited space yet must communicate what they sell and offer to anyone who walks in their doors. How do the best shops effectively display and move their gear while lacking “big box” space?

Kick’s Gobblin’ Thunder NWTF Choke Tubes are a great option for turkey hunters who are seeking superior pattern performance out to 40 yards and beyond.

Nutralyzer Arrows from Dead Ringer are an outstanding value and penetrate game with repeatable performance.

Federal Ammunition’s new Prairie Storm Bismuth Blend Shotshells ditch lead without sacrificing performance.

Your knowledge of basic ballistics can help customers be more effective in their chosen shooting sport.

Companies can stop The Big Quit by recognizing employees for good performance

Outfit your hunting patrons with the best in modern scouting camera technology to help them keep a watchful eye on wildlife.

Vantage Point Archery Marketing Manager Alex Christianson explains how the company grew out of a successful machine shop — Absolute Machining — and why its Made in the USA broadheads are unlike any others on the market.