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Lessons Learned the Hard Way

We asked three archery retailers: “What are one or two of the more important lessons you learned the hard way during your business career?” Here’s what they said.
Swarovski Pure 10x52

Swarovski NL Pure 10x52mm Binocular

Swarovski Optik has announced the addition of a 10x52mm option to its NL Pure family of binoculars.
AGM Clarion 384

Clarion 384 Dual Base Magnification Thermal Scope

AGM Global Vision’s Clarion 384 provides night hunters with dual magnification capabilities.
Bear Alaskan XT package collage

Bear Archery Alaskan XT RTH Compound Bow Package

Named after the Last Frontier and built to endure, the new Alaskan XT RTH compound bow from Bear Archery is packed with unprecedented features at an attractive price.
Johnhafner 006 2

What’s the Secret to Hiring and Keeping Good Workers?

Make your pay and benefits package match the effort required and win big on the labor front!
For web Range 6

Clever Ways to Make More Money With Your Archery Shooting Range

Expand your range’s horizons by getting creative and offering more than just leagues and open-range shooting.
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All About Scout Rifles

The Scout Rifle was designed by Col. Jeff Cooper to be a do-it-all gun, and the concept is still popular.
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25th Annual Muzzy Classic Bowfishing Tournament Results and Other Industry News

25th Annual Muzzy Classic Bowfishing Tournament final standings; Pope and Young launches Deer Slam Raffle; USA Archery announces 3D equipment grant opportunity for clubs; and S3DA hosts 12th Annual Eastern 3D National Championship.
Pulsar Merger LRF XP35

Pulsar Merger LRF XP35 Thermal Binocular

The Merger LRF XP35 continues Pulsar’s manufacturing tradition of compact but powerful thermal binoculars.
Black Hills Ammo 6mm ARC 90gr DP Box B 1

Black Hills Ammunition Dual Performance Ammo

The new Black Hills Ammunition 6mm ARC 90-grain Dual Performance load is designed to shoot flatter to 600 yards.
Pulsar Nighttime Hogs1

Feral Hogs, Ecology and the Right Optics to Fight Back!

Thermal and night-vision optics like those offered by Pulsar are effective tools in the never-ending war against feral hog populations.
Elite Flex lead pic

Elite Archery Flex Recurve

Elite Archery has announced the launch of its new Elite Flex recurve, an innovative addition to their renowned line of high-performance archery equipment.
Buck Lifestyle2

Know Your Knives

Knife blade styles can be confusing. Cut through the marketing and get right to the point for your blade-buying customers.
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Preparing for Self Defense Situations

Help customers prepare for defensive encounters, and everything that comes next.
For web PSE 1 lead

Bow Review: PSE Mach 30 DS

PSE’s latest carbon ride, the Mach 30 DS, blends sensational styling and smoothness with stability that’s unparalleled in its class.
Alaska Creations Kobuk collage

Alaska Guide Creations Kobuk 28 Frame Pack

The Kobuk 28 frame pack is best suited for day trips and can be compressed to a lower profile while not utilizing the full capacity of the bag.
Hevi Shot Bismuth Waterfowl 2

This Season's Must-See Bird-Hunting Loads

Arm your wing-shooting patrons with the very best shotshells for their upland and waterfowl adventures.
Big J Headrush for web

Big & J Headrush Deer Attractant

See more deer with Big & J’s Headrush long-range lure.
Hornady Micrometer

Hornady Click-Adjust Bullet Seating Micrometer

Achieve reloading precision with Hornady’s Click-Adjust Bullet Seating Micrometer.
Johnhafner 108

Help Employees Foster a Sense of Pride

Companies can combat employee turnover by recognizing workers for good performance.