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Bowtech’s new hard-hitting Core SR perfectly blends proven technologies with new advancements to deliver exactly what most bowhunters want in a hunting bow.

Centuri Series Riflescopes from GPO USA seamlessly combine value and performance.

The black bear work underway by the North Carolina Wildlife Resources Commission provides an excellent example of how Pittman-Robertson funds conserve wildlife.

The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.

With so many great options to choose from, 2024 is a great year to be a bow buyer. Below are 16 models your customers will be seeking as they gear up for bowhunting season.

If you find yourself in this situation, keep your cool, pay attention and don’t expect a miracle.

In the vast retail landscape, minimum advertised pricing policies come with pros and cons.

These hot new competition pistols provide an edge when the clock is ticking.

Everything But The Kitchen Sink Premium Feed from Antler King attracts deer and keeps them coming back for more.

The Rubicon Pro red-dot sight from Bering Optics is built to withstand the heavy recoil of shotguns and high-power rifles and pistols.

A great foot-wear solution for after the hunt, Irish Setter’s Setter Fifty Boot combines traditional styling with next generation comfort and fit.

GAS Bowstrings hires Braden Gellenthien as new general manager; ATA welcomes Alex Heiser as director of marketing and communications; Bass Pro Shops U.S. Open Bowfishing Championship returns to Louisiana; ATA announces 2024 Board of Directors election results; Xpedition Archery adds two engineers; and Lancaster Archery Foundation awards $100,000.

Help handgun buyers choose a gun that instinctively puts them on target.

These quarterly reports share insights on retail product sales, pro shop trends, and customer demographics and preferences to help ATA members make smart business decisions.

Quickly put an edge on any knife with the Work Sharp Rolling Knife Sharpener.

Packed with proprietary and patented innovations, the POF-USA Rogue rifle is lightweight and feature packed.

The new Cuddeback Tracks LTE stand-alone cellular trail camera focuses on traditional cell cameras outside of the CuddeLink ecosystem.

The 110 Magpul Scout Rifle from Savage was engineered to perform in any environment.

We asked three archery retailers: “When you’re hiring, do you look for someone with a lot of archery experience or someone who’s green yet teachable?” Here’s what they said.

The MFS-Vakuum boot is a great fit for hiking, hunting and outdoor chores.