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The flight of an arrow can captivate kids and positively impact their lives. Hosting a Kicking Bear Adventure Day is how you can get a bow and arrow into their hands and make a difference.

Help your patrons keep their feet toasty warm, dry and scent-free with boots designed specifically for the rigors of hunting.

The entire shooting sports community was in Las Vegas for the largest SHOT Show ever.

Featuring an exclusive aerodynamic wrap, the Innerloc Carnage Broadhead flies like a field point and then opens to a 1.5-inch cutting diameter.

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.

Explore these options for earning some dollars on your operating assets

Designed for waterfowl and turkey hunting, XS Sights Vent Rib Shotgun Beads excel in low-light conditions.

Stock these three options for your customers who are putting in food plots.

Easton 4mm Match Grade Half-Out Precision Inserts redefine accuracy and toughness while offering a new level of customization to the ultra-micro-diameter arrow category.

Remington Ammunition has announced a new bullet exclusively engineered for muzzleloaders, the Premier AccuTip MZ.

All FFLs should know the five “deadly sins” so they can avoid career-ending mistakes.

The New SR 38 revolver from SAR Firearms is a performer at a remarkable price point.

The Archers Mat from Last Chance Archery takes the guesswork out of bow repairs/adjustments for the DIY bow technician, and it looks great in an archery shop, too.

Mystery Ranch sold to Yeti; Denmark legalizes bowhunting; Scent Thief names new VP of sales and marketing; Bowtech celebrates 25 years; and S3DA Vegas National Championship sets records.

The Colt CBX Tac Hunter Bolt-Action Hunting Rifle offers the precision and ergonomics of a competition rifle in a lightweight, field-ready platform.

We asked three archery retailers: “Why do you go to the ATA Show?” Here’s what they said.

Taking in quality gear on trade can bring new customers and more sales.

Your customers have questions about firearm finishes, and you should have answers.

The ATA continues to fight on behalf of its members and the industry to find a solution to FET slippage.

Pioneer Handgun Ammo from Barnes was designed for massive expansion, weight retention and deep penetration.