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You can increase sales by focusing on women and the big picture.

The rifles of old Western movies are staking a claim on the modern firearm landscape.

The Prophecy QD full-capture fall-away arrow rest from Arizona Archery Enterprises was designed for hunters and target shooters who demand accuracy, consistency and dependability.

Federal Ammunition has added a straight-wall cartridge to its Power-Shok product line — the .360 Buckhammer.

When’s the last time you thought about first-aid and emergency supplies?

As an archery dealer, you might think it’s not worth selling deer decoys. Wrong! Here are two proven top-selling models that will take up little space in your store.

What can we say other than that Mathews has done it again?

Iosso Triple Action Oil now features a new cap that allows the user to control the exact amount of oil dispensed.

Sub-gauges are hot for turkeys right now, and the 28-gauge might be king of them all.

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.

Through constant innovation, customer feedback, and relentless determination, Moultrie Mobile solves problems for hunters so that they can enjoy more quality time outdoors with family and friends.

The Stag Arms Pursuit Bolt-Action Rifle was meticulously designed to elevate the shooting experience.

The BearX Impact is a great-performing crossbow with loads of value.

A new crop of insect-resistant clothing can protect your shoppers from ticks, mosquitos and other annoying and dangerous pests this spring.

The Rangemaster CRF R Laser Rangefinder from Leica is a great fit for bowhunters who require maximum precision at shorter ranges.

The Prospect PCP Air Rifle from Crosman was designed for shooters who demand power and precision.

MFT’s new bags combine form and function designed to blend in with a gray-man style.

Determining who exerts influence and commands respect is key to creating great teams.

Green Mountain Rifle Barrels focuses on quality and consistency throughout the design and manufacturing process.

The pandemic created both opportunity and headaches, but archery shops are now dealing with economic and other issues that define the “new normal.” Here’s how some retailers are navigating the changes.