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Fera Dyne homepage 190104 121803

FeraDyne Outdoors Launches New Website

FeraDyne Outdoors, manufacturer of 19 industry-leading archery brands, announced on May 3, 2018, the redesign and launch of the new www.feradyne.com.
G5 Prime Logic beauty 190104 121802

Bow Report: G5 Prime Logic

We test the new 2018 G5 Prime Logic, which replaces Prime’s Centergy, a bow best known for its steadiness, forgiveness and general shootability.
Elite final4 1 190104 121800

Elite Archery Dominates With 6 Indoor National Wins

Elite Archery pro staff members enjoyed six podium finishes at the USA Indoor Nationals and NFAA Indoor Nationals in Cincinnati, Ohio.
Hornady 224 ELD Match 190104 125601

Hornady Adds ELD Match Bullet in 224 Valkyrie to Lineup

Hornady has expanded its ammo lineup, offering its 88-grain ELD bullet in the popular and smoking-fast 224 Valkyrie caliber for competition shooters.
10 Truglo TFX sights preview 190104 125555

What to Know About Night Sights for Handguns

Knowing more than your competition about night sights for handguns — one of the most popular things shooters shop for and add — can stimulate more retail sales and profits.
BTC Univ 17 lead 190104 121758

Tips for Avoiding the Busy-Season Blues

How do you cope with stress and stay organized during the preseason rush? Four veteran retailers offer their sage advice.
Horizon Firearms 190104 125530

Ziebold Joins Horizon Firearms and iota Outdoors as National Sales Manager

Horizon Firearms and iota Outdoors are pleased to announce the addition of industry veteran Dan Ziebold as national sales manager.
Some of the new models that will be released over the next few months to dealers copy 190104 102332

Surefire tactical flashlights: lighting the way for retail dealers

Surefire is at the forefront of tactical light development, refinements and improvements and is the tactical light of choice for many around the world.
Elite Ritual lifestyle 190104 121757

Best of the Best in 2018 Archery Products (Part 2)

We spoke with retailers from across the country to find out what archery products had them excited this year. Here’s what they said.
Cerakoting can add revenue margin and differentiation to existing products all while giving the customer something unique copy 190104 102330

Shooting trends, business strategies that increase revenue

The last two SHOT shows in Las Vegas showcased many emerging trends and strategies designed to drive more revenue for retailers.
FBI Firearms tests Mc Hale 20150617 124136 DSC0125 copy 190104 125553

Counter Tech: Why FBI Ammo Tests Should Matter to You

Customers often want to know your opinions on the performance of the products you sell. That’s where the FBI Ammunition Testing protocol comes into play.
Jay Montrose Leupold 190104 125521

Jay Montrose Joins Leupold as Director, Strategic Accounts

Industry veteran and longtime hunter Jay Montrose has returned to Leupold & Stevens, Inc. as its director of strategic accounts.
Collage Jan18 SWOT 190104 121756

SWOT — Analyzing the Strengths, Weaknesses, Opportunities and Threats of Your Archery Shop

Three veteran archery retailers provide honest answers regarding how their pro shop stacks up against the competition.
I Stock 817486228 copy 190104 102327

Ransomware: retailer extortion in the 21st Century

Your business and personal information can be kidnapped without it ever leaving your possession. Ransomware is the 21st century variant of the age-old extortion racket that is costing organizations billions of dollars worldwide.
Federal Premium logo 190104 125516

Federal Premium Ammunition Rejoins NASGW

Federal Premium Ammunition has renewed its membership in the National Association of Sporting Goods Wholesalers and will attend its annual expo in October.
Wilson Combat horiz 190104 125548

Review: Wilson Combat Sentinel XL

Wilson Combat guns are more expensive than guns offered by most manufacturers and appeal to customers who want a high performance, custom firearm.
26758518 1725167320882129 6720034952302418529 o 190104 121754

Best of the Best in 2018 Archery Products (Part 1)

We spoke with retailers from across the country to find out what archery products had them excited this year. Here’s what they said.
Job Application copy 190104 102325

Retail jobs require being on the hunt for the right talent

Keeping your store staffed with the right people means always being on the hunt for new talent.
Lena Miculek1 190104 125515

Hoppe’s adds competitive shooter Lena Miculek to ambassador lineup

Lena Miculek has joined Hoppe’s Sponsored Shooter Program to represent Hoppe’s at USPSA and 3 Gun competitions, and help assess and develop new products.
01 Opener computer and gun preview 190104 125537

How to sell more guns online with auction websites

Retailers are tapping into a huge market opportunity and realizing some profitable benefits by using the combination of web auctions and classified advertising.