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SIG SAUER, in partnership with the National Association of Police Equipment Distributors, will offer s Special Edition Thin Blue Line SIG SAUER P320 pistol.

Pulsar has a new multi-use mounting system for the Pulsar Helion or Digiforce monocular: the Pulsar C-Clamp Mount.

Welterweight mixed martial artist Donald “Cowboy” Cerrone has reached a promotional partnership agreement with Henry Repeating Arms.

If you’d like made-in-the-USA camo clothing featuring your archery shop name and logo, then check out the new shirts from Vapor Apparel.

Trijicon Inc. will license BAE Systems’ OASYS thermal imaging and aiming technology, enhancing Trijicon’s expanding worldwide product portfolio for commercial, military and law enforcement customers.

With experience from Cabela’s and Midwest Whitetail, Jack Borcherding is ready to create winning strategies for the legendary brands in Bear Archery’s portfolio.

Trijicon is regarded as one of the top tier optics manufacturers in the market and has a solid outlook for 2018 and beyond.

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.

The Tavor X95 is among the finest bullpups in production, and here are the top five accessories to have in stock if you have Tavor customers.

To avoid problems with your gear, assemble a mobile power system that consists of power sources/collection, storage and transfer methods.

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.

A visit to a friend's house turns into a situation involving awareness, self-defense and how training can pay off in bad situations.

Xpedition Archery production and customer service has been moved to a new state-of-the-art facility and is in full production of the current 2018 line up.

Today’s superior one-piece trigger groups available for AR-15 rifles make swapping out a creepy stock version easier than ever.

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

Crimson Trace continues to work with a variety of companies to offer handguns with pre-installed laser sights, which is a plus for customers.

When customers come in to purchase a new pistol, ammo or other gear, don't forget to ask whether they need a durable case to transport everything securely.

When customers come in to purchase a new pistol, ammo or other gear, don't forget to ask whether they need a durable case to transport everything securely.

Gerber, a category leading global supplier of multi-tools, knives and gear, has appointed industry veteran Andrew Gritzbaugh as General Manager.