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Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

The Wicked Ridge Raider 400 De-Cock checks the right boxes for your customers who have about $750 to spend.

Christensen Arms has added long-action caliber options to its Modern Hunting Rifle (MHR) bolt-action rifle line.

Hevi-Shot has expanded its Hevi-Bismuth Upland Shotshell lineup with a new offering.

Achieve all your business goals at the 2024 ATA Show.

Bowtech has announced its latest flagship compounds, the 2024 Core SS and Core SR. The SS is engineered for a super-smooth draw; the SR is a speed bow that’s still comfortable to shoot.

ATA Show announces new award categories; Leupold named Optics Manufacturer of the Year — for the 13th consecutive time; Mystery Ranch promotes Michelle Fleming to marketing director; and IBO appoints Aaron Scheer to board of directors.

Whisper quiet, the 2X2 Hunt Edition E-Bike from UBCO will handle the toughest terrain.

Here are new products to keep your eye on.

Shooters get long-range accuracy and consistency with Federal Ammunition’s Gold Medal CenterStrike 6.5 Creedmoor Match Loads.

The UltraLITE Self Contained Headset from Eartec provides hands-free, full duplex wireless voice contact.

Make sure your store or website is a one-stop shop for all of your patrons’ arrow needs.

A dirty-dozen roundup of the latest, greatest compound bows and crossbows

Feature rich and value priced, the Barnett Recruit XP Crossbow delivers deadly downrange performance.

Stocking pepper spray opens up a bigger customer base than most firearms.

Hoyt Archery continues to push the performance envelope with the introduction of two new flagships for 2024, the aluminum Alpha X (30 and 33), and the carbon RX-8.

Take advantage of upcoming in-person practical assessment opportunities to become an ATA certified bow technician.

If your archery shop caters to whitetail hunters, then it makes sense to stock at least a few portable treestands, even if space is tight in your store.

The Co-Ax XL Reloading Press from Forster was designed with ELR shooters in mind.

EAA/Girsan delivers a new light-weight High Power with world-famous genetics and modern features.