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Innovation, networking and industry excellence take center stage at the 2025 ATA Show.

Winchester adds muscle to its Long Beard turkey shotshell lineup with a TTS shot option.

An Alabama blueprint for success — transforming archery from a niche hobby to an integral part of community sports culture.

Taylor’s & Company is dedicated to keeping classic firearms alive and making them more capable than ever before.

Didn’t attend one of both of these trade shows in January 2025? Here’s what you missed.

The .22 LR never goes out of style, and small game hunters and plinkers alike will flock to these hunting models.

Balance, accuracy, and dependability intersect right here.

A compact design, large field of view and user-friendly features make the Warden 640 a great choice for hunters.

What are turkey hunters looking for this season?

Nocpix Quest rangefinding thermal binoculars feature a traditional binocular design with full-rubber coating and an IP67 rating for durability and comfort in harsh conditions.

Sig Sauer’s MCX-SPEAR LT IR is among the top AR-15-platform rifles on the market.

ATA announces 2025 Board of Directors election results; three new names on the USA's World Cup team; vendor space available at Pope and Young Convention; and ATA celebrates FET legislation introduction.

We asked three archery retailers: “Is loitering a problem in your store, and how do you address it?”

Trappers are a niche, for sure, but a passionate one — and there’s money to be made in selling trapping supplies.

Building upon the success of its TRX 515 and TX 440, TenPoint Crossbows recently introduced the compact TRX 26 crossbow.

Waterfowl event highlights the product development process from field to the factory and back.

Camping gear boils down to five major categories. Stick to these basics and you should have most of what your customers need.

The Spandau S2 shotgun, a brand of SDS Arms, is now available in Mossy Oak Bottomland and Obsession camo finishes.

When quick target acquisition is the name of the game, the Vantage IR Turkey Dot scope from Hawke Optics answers the call.

Jordan Egli, director of marketing for Burris Optics, explains how the Oracle rangefinding bowsight and Oracle X rangefinding crossbow scope were developed, and how these products help bowhunters in the field.