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Turkey hunters will keep buying gear all season long if you’re stocking what they need.

Out West, keeping burned-out areas of public land closed long after the danger has past is a lazy, backdoor way of keeping hunters out.

The Ironclad Mini Reflex F3 from Firefield is a compact and versatile sighting solution.

The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.

The D-Wedge from ThermaSeat combines comfort and portability.

Once again it’s time to reveal our Readers’ Choice Awards winners. As we’ve done for decades, we asked readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted on the following pages were chosen as Readers’ Choice Awards winners in 54 categories.

From trail cams to boots to riflescopes and more, check out our roundup of new products that customers will be asking for this season.

The Millennium M-35 Steel Hang-On Treestand is a robust and innovative addition to its extensive lineup.

Armasight’s Jockey 640 provides plenty of features and an easier, less expensive intro to thermal optics.

Encourage your customers to store their firearms safely to help prevent tragedy.

Leica Sport Optics is launching a brand-new riflescope series catering specifically to owners of the finest luxury rifles.

NASP 2025 National Tournament schedule announced, and registration opens for 2025 NASP Educator and Coaches Conference.

Designed to perform across all hunting conditions, Apex/Woodhaven Ninja turkey loads deliver dense patterns and hard-hitting power.

Schaffer Performance Archery is more than a top-notch Minnesota-based pro shop — it also builds and supplies other retailers with some of the industry’s finest arrow rests and bowsights.

Bodie Turner breaks record at 2025 Vegas Shoot; Delaware becomes 50th state with NASP; list of Pope and Young live auction hunts continues to grow; and Texas A&M wins Indoor Championship.

Wow your customers with an offer that’s too good to pass up.

A list of key takeaways from the 2025 bow show.

The concealed carry market isn’t all about striker-fired guns anymore.

How do you keep employees happy when they come to you excited to work in the hunting industry, only to learn that it’s almost all just work and very little hunting?

The new Blaser FBX has extraordinary balance and weight distribution for an effortless swing and fatigue-free shooting.