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Following the success of its Vudu optics line and U.S. SOCOM award, EOTECH is creating three distinct brands: EOTECH, Vudu, and L3 Field Vision.

Following the success of its Vudu optics line and U.S. SOCOM award, EOTECH is creating three distinct brands: EOTECH, Vudu and L3 Field Vision.

Whitetails Unlimited recently awarded a $4,700 grant to FHFH, which brings the conservation group’s donations to more than $40,000 during the past decade.

Crimson Trace is celebrating its 25th anniversary, a milestone after the first days when founder Lew Danielson began installing laser diodes in Glock pistols for eager customers.

The Walther PPQ sub-compact pistol has a wide array of features that should attract the attention of the most discriminating shooter.

Timney Triggers recently announced the hiring of two sales rep groups: Ken Jefferies & Associates and Jeff Robles & Associates.

Years ago in America, the first firearm for nearly every beginning shooter or hunter was a .22 bolt-action rifle. Are your customers primed for the return of rimfires?

Easton’s new Hyperspeed and Hyperspeed Pro carbon arrows are all-around performers for compound target and 3-D shooting.

McMillan Fiberglass Stocks is in the latest shooting sports industry news after being selected as "2019 official stock" by the National Rifle League.

Nosler, Inc. has announced its support of Hunter’s Handbook, the official student publication of the International Hunter Education Association.

TrueTimber kicks off another year with NASCAR at the annual Daytona 500 race weekend, bringing its popular TrueTimber apparel hauler to the famed Daytona International Speedway for the weekend festivities.

A decade ago, Rhino Blinds came on the scene with a durable blind that was also affordable.

The 20th annual Muzzy Classic bowfishing tournament will be July 13-14 on Kentucky and Barkley lakes in western Kentucky.

When one of your customers grows accustom to the idea of ultra-light, collapsible, shock-absorbing, comfortable trekking poles, they’ll likely never be without them.

Gearhead Archery has hired Eric B. Rapp as its new president and CEO.

CrossBreed Holsters is meeting demand for its popular carry holsters for the new Glock G43X and Glock 48 pistols.

Mystery Ranch, a well-known backpack manufacturer, recently launched its Hunter Conservation Program, which is designed to improve the cumbersome process of donation requests.

The new ScentBlaster from Heron Outdoors improves scent distribution to help lure whitetails into shooting range.

After seeing a record attendance at the annual Industry Day at the Range, organizers are making plans for the 2020 SHOT Show.

After seeing a record attendance at the annual Industry Day at the Range, organizers are making plans for the 2020 SHOT Show.