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Sadly, some people — perhaps an employee at your archery shop — could be using you for no other reason than to push their own hunting industry agenda.

Rock River Arms has added two new models to their LAR-15 lineup, a 7-inch and 10.5-inch barrel A4 5.56 NATO-chambered pistols with SBX-K Pistol Braces.

Bag and pack manufacturer Drago combines high-end features, affordable prices and strong sales opportunities for dealers.

The world’s largest sporting ammunition manufacturer has a new logo for 2019, and every product in the Federal lineup will feature new product packaging.

Each year, hunting buddies ask the author to name his favorite new product from the annual Archery Trade Association Show. The Pro Cirrus is his pick from ATA 2019.

Huge companies like Beretta, Weatherby and Magpul are relocating to more welcoming states due to the political climate and economic challenges.

Regardless of whether your customers pursue whitetails or wild turkeys, the Ameristep Deadwood Stump Blind will hide them from prying eyes.

TrueTimber will offer exclusive offers along with the chance to visit with Sasquatch . during the 2019 SHOT Show in Las Vegas.

The 224 Valkyrie is a popular, new cartridge that gives shooters and hunters long-range performance from their Modern Sporting Rifles.

New accounting guidelines issued by the Financial Accounting Standards Board offer new requirements for determining how and when income should be accounted for.

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.

Cordura is the most common material used to construct backpacks. Here’s some insight into this amazing fabric.

To enter and exit treestands without alerting whitetails, it’s wise to hide behind tall cover such as Smoke Screen, especially when bowhunting near food plots.

Are you making these seven deadly sins when it comes to marketing your business on Facebook, Instagram or other social media platforms?

Metal wedding bands can catch on screw-in treesteps, causing serious injuries to deer hunters. A silicone ring is a much safer alternative.

Axelson Tactical, a manufacturer of premium firearms, has completed the migration of its website from Shopify to the AmmoReady.com platform.

In the latest Everyday Defense case, an intruder with a clown mask, wooden post and scissors is no match for an employee with concealed carry.

In the latest shooting sports industry news, Koola Buck has purchased privately owned Viper Archery Products and Sig Sauer lands a big Army COTS contract.

Have you ever wondered why you can use ammunition from any manufacturer in any firearm in the same caliber? It's due to how ammunition is standardized.

American Outdoor Brands Corporation has purchased LaserLyte to add to its Electro-Optics Division, Crimson Trace.