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The two companies will now work together on everything from product design to marketing support and sales.

American Outdoor Brands' acquisition of LaserLyte sight and training systems adds the established brand to the company's Electro-Optics line.

Streamlined and lightweight, this new Competition RA-315 AR rifle from Rise Armament has many interesting features to help increase sales.

With this acquisition, Tree Stand Buddy expands its reach to deer hunters from coast to coast, regardless of whether they prefer hang-on portables or ladder stands.

In the latest tactical shooting sports news, Aguila Ammunition is offering bulk packaging for its 5.56 caliber ammo and Sig Sauer lands a big Army contract.

SHOT Show provides opportunities to learn, network and see everything that’s new in the shooting sports and outdoors industry.

The Mule is a versatile daypack with a lightweight, load-hauling frame.

The newly rebranded Sentry Products Group has a long legacy in the firearms and sporting industry despite the new name. Here's a look at its future.

It's easy to get overwhelmed at the annual SHOT Show held in Las Vegas. Here's what you need to know from show veterans to make the most of your trip.

The new Sig Sauer M400 TREAD is a new, affordable rifle that is fun to shoot and comes with a full line of custom accessories.

Building partnerships in your community will boost the sport of archery and put more greenbacks in your cash register.

When it comes encouraging trade show attendees to visit a particular booth at ATA 2019, the PR/marketing folks for ElimiShield hit a home run.

U.S. Rep. Jeff Duncan filed eight bills on the first day of the 116th Congress, including a revised Hearing Protection Act to help update laws about suppressors.

GSM Outdoors has expanded its portfolio of specialized hunting and shooting products with the acquisition of Muddy Outdoors, Hawk, and Big Game stands.

TrueTimber will unveil more than 75 products, including its expanded TrueSuede series, and several show exclusives at the 2019 Archery Trade Association Show.

The acquisition of Viper Archery Products expands Koola Buck’s reach into bow sights, scopes, stabilizers and more.

Dayne Lester is the new Vice President of Archery Products for Velocity Outdoor and will focus on Ravin Crossbows and CenterPoint Archery.

Federal Ammunition, the world’s largest sporting ammunition manufacturer, has updated its name, logo and packaging as part of a rebranding project.

Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.

For the 2019 Industry Day at the Range, firearms importer International Firearm Corporation will be the exclusive coffee sponsor at the event.