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Not sure whether you need a dedicated company website? Perhaps having a Facebook page and presence is enough? Don’t be so sure.

Kalmbach Feeds, a regional leader in animal nutrition, has acquired Antler King and its full line of food plot products, minerals, blocks and deer attractants.

Apply these 10 tips and your archery shop staff will excel on the sales floor.

Here are some updates and the latest tactical shooting sports news within the industry for Sightmark and EO Tech.

The new Kimber Hunter rifle line, available in popular calibers, makes high performance more obtainable thanks to an affordable price point.

What you do in your pro shop to create a sense of community goes a long way toward keeping existing customers and adding new ones, too.

At the fourth stage of the Indoor Archery World Series in Nimes, France, Team USA’s Braden Gellenthien took the gold.

The long glass fiber polymer construction of the new Mission First Tactical Extreme Duty 5.56 magazine provides strength, durability and stiffness.

The new ScentBlaster from Heron Outdoors improves scent distribution to help lure whitetails into shooting range.

Unveiled at the 2019 Archery Trade Association (ATA) Show in Louisville, Kentucky, the organization showed off its new logo and discussed its vision for the future.

New CCI rimfire ammo is being released in five loads in 17- and 22-caliber rounds with a thin jacket and polymer tip for better performance.

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new ATN BinoX models for 2019.

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.

Nighthawk Custom launched a new 1911 with a single port compensator, the Firehawk, and an innovative Interchangeable Optics System at the 2019 SHOT Show.

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.

To celebrate LimbSaver’s 20-year anniversary in the archery industry, the company is releasing a limited-edition bow.

Gun rentals at shooting ranges or retail stores provide a new profit center, an opportunity to bring in new people and potential for sales.

Vegas’ fifth largest trade show and North America’s 17th largest, 2019’s SHOT Show is better than ever!

The 2019 SHOT Show is a four-day slamfest in Las Vegas with tons of gear, guns, ammo, clothes and much more. Here are some things to see this year.