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The Summit Viper features TruView panels that match the blind’s camo exterior but allow for a new 360-degree view from the inside.

The new low-cost, high performance RISE Armament RA-140 Flat SST drop-in trigger boasts a clean break at 3.5 pounds with a short reset.

Pepperball is now offering its TCP, the first-ever mini-pistol sized launcher, to consumers for personal protection.

Multi-brand manufacturer GSM Outdoors recently announced a renewal agreement between its family of brands and the hosts of Everything Eichler outdoor reality show.

Email remains a powerful way to reach and influence consumers. Here’s how to make an email list work for you.

Based on the Ruger Guide Gun platform, the reintroduced Hawkeye Alaska rifle sports a Hogue OverMolded stock and matte stainless finish.

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.

In the latest shooting sports industry news, the new McMillan A-10 riflestock is shipping and Sig Sauer releases commemorative pistols to benefit the National Law Enforcement Officers Memorial Fund.

Team USA’s Braden Gellenthien was a double gold medalist in Shanghai, China, and punched his ticket to the end-of-the-season World Cup Final.

Among the reasons to access an AR’s buffer and buffer spring are routine maintenance or installing a high-tech, quieter version to reduce noise.

Advice from veteran retailers can help archery shop owners — established and new alike — navigate through tough times and increase sales.

Take word-of-mouth marketing into the 21st century with these social media strategies.

Showing the vitals of a deer and turkey, as well as nine other aiming points, the Morrell Back to Back Combo 2 is a useful year-round target.

T.R.U. Ball Beast XT releases comes in two different trigger configurations, so shooters can choose the one they like best.

Tom Goldsmith from Plum Creek Archery makes his best-of-the-best picks from ATA 2019.

In the latest shooting sports industry news, Styrka is offering a rebate on its line of S3 optics and Smith & Wesson has extended its Military Appreciation Program.

Lyman Products has acquired Mark 7 Reloading and added it to its existing family of shooting sports companies.

Team Mathews shooters won the Men and Women’s Pro Divisions at the ASA Pro/Am in Paris, Texas.

The National Shooting Sports Foundation, a longtime partner of USA Shooting, has agreed to help Raise the Flag for America’s Shooting Team by renewing its gold-level partnership agreement for 2019.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.