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We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

The TenPoint ACUdraw De-Cock System works for select TenPoint and Wicked Ridge models and allows users to safely and silently de-cock their crossbow without firing an arrow.

The deadliest gobbler getter in the company’s 2022 turkey shotshell lineup.

New P&Y world record typical velvet mule deer; S3DA offers online coaching certification; Josh Kuder joins NDA board; and GSI Outdoors acquired by Pelican International.

Today’s air rifles are capable of taking some of the biggest game on the planet, and your customers will want to know about these three models.

Value priced new round is excellent for training

No one likes paying for something they hope they never use, but you can’t skimp on these types of insurance for your firearms business.

To help consumers decide which bowsight is right for them, mount several of your best-selling models on a display riser that can be taken outside.

Hearing enhancement for hunting and shooting is a growing market offering solid profit margins.

How many hunters are there in the U.S. today, really? Are there more people hunting today than, say, 20 years ago? Which states have the most licensed hunters? How have the statistics changed over time?

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

In an industry where innovation is the name of the game, the new AXE AX440 crossbow stands near the top of the heap for 2022.

An affordable, match-chambered rifle that’s ready to compete right out of the box.

Use these tips to attract and recruit the best applicants for your position and company.

The Summit Viper Pro SD Climber is the company’s No. 1 climbing stand, and it just got better.

Self-illuminating night sight delivers ultra-fast target acquisition in any light condition.

The Sightmark Solitude 8x42mm XD binocular offers advanced features at a bargain-bin price.

Seeking investors isn’t quite like it’s portrayed on TV’s “Shark Tank,” but the show does offer truths would-be entrepreneurs can learn from.

There are different types of release aids for different types of archers and scenarios. Here are some tips for connecting your customer with the right one.

Lethal performance for big-game hunting.