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Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.

Check out these five popular camp stoves sure to keep the fire burning. Plus, learn how to become a propane dealer.

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.

Modern inline blackpowder guns are accurate, dependable and relatively easy to operate. For a modest price, your customers can greatly extend their time in the woods and overall odds of success. That should be an easy sell.

Bear Archery will donate bows to help support the One Wish Foundation’s biggest fundraiser of the year.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Lakewood Products recently announced that Sara Lamson would join its team as a new sales and marketing representative.

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.