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There’s another way to make money in the gun business, and it has to do with two of the best qualities of firearms. They last virtually forever and there are infinity plus seven variations.

Established in 1997, Trophy Taker was founded by avid elk bowhunter Dan Evans in Montana.

The Evansville, Indiana, bowfishing tournament, which has a maximum of 80 teams, was sold out weeks ahead of the start date.

For more than 100 years, the 1911 has been a rugged, reliable design. But despite its storied history, it’s important to have a detailed knowledge of the iconic pistol before talking to customers about what to buy.

In the latest shooting sports industry news, Hornady is shipping its 350 Legend in 170-grain American Whitetail and Riton Optics has signed Dunkin-Lewis for representation.

Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.

Virtually every archer and bowhunter knows about Hoyt Archery. However, few know that the 88-year-old bow company began in a garage.

Mission Crossbows shooters swept the podium at the recent IBO Triple Crown National Championship.

It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.

The fourth stage of the Hyundai Archery World Cup concluded recently in Berlin, Germany, with Elite Archery’s Alexis Ruiz taking gold for Team USA.

We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.

In the latest shooting sports industry news, Leupold has a new marketing director and Kimber is offering a summer rebate program for specific pistols in its EVO SP lineup.

More consumers than ever before are sharing their good and bad shopping experiences on internet review sites. Protect your brand by responding appropriately to negative reviews, promoting positive ones, and posting helpful information for an internet-connected public.

The second generation Benjamin Fortitude PCP air rifle is packed with new features that demanding airgunners will appreciate.

By partnering with the P&Y Club, Lumenok shows its commitment to wildlife conservation, fair-chase ethics, and the protection and defense of our bowhunting heritage.

Properly equipping your employees for success benefits your business.

O.F. Mossberg & Sons, Inc., has appointed Douglas Bell as company President and Chief Operating Officer, effective immediately.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

A group of hunting buddies were so tired of dust-covered gear, one of them finally decided to solve the problem by starting RUGID case company.

New school meets old school at Mark's Outdoors near Birmingham.