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H X Model 45 70

Henry Moves History Forward

Henry Repeating Arms is celebrating 25 years of advancing the classic lever action.
Lead Photo Prime Inline 3 cropped

Bow Review: Prime Inline 3

The new flagship Prime Inline 3 epitomizes what hardcore bowhunters expect when they drop more than $1,000 on a hunting bow.
2022 ATA Trade Show recap lead

2022 ATA Trade Show Recap

Although the 2022 ATA Trade Show faced unprecedented challenges, attendees and exhibitors were able to meet face to face, see and test new archery products, and plan for another big sales year.
Rock River OP 1500

Rock River Arms OP1500 Rifle

New Operator Series rifles are designed for personal defense.
G cell Midwest W copy

A Focus on Trail Cameras

Once a fringe product, trail cameras are a must-have for many hunters these days. Features vary widely, as do prices, but check out these three options customers will appreciate.
Irish Setter Terrain

Irish Setter Terrain Hunting Boots

A rugged design for rugged hunting environments.
Crossbow in pants

Video: Thief Steals Crossbow in His Sweatpants

Just when you think you’ve seen it all, a thief walks out of retail store with a crossbow hidden in his sweatpants.
Domina DX

Italian Firearms Group Expands Portfolio

IFG is now the sole U.S. Distributor for Tanfoglio Pistols
AGS1

America’s Gunsmith Shop Under New Ownership

Roy Christensen acquires Gander Mountain’s central gunsmith operation, offering nationwide service to retailers
Hawk Rival Lite collage

Hawk Rival Lite Treestand

The Hawk Rival Lite is a lightweight and portable treestand for run-and-gun bowhunters.
Raging Hunter 460 SW 6 75 Inch Black

Osborn Takes Marketing Director Role at Taurus

Entry 349370Taurus, manufacturer of premium handguns for defense, hunting, and sport shooting, is excited to announce the hiring of Cody Osborn as…
Reloading 2

Beyond Reloading Basics

The right dies will help satisfy your customers’ specific needs.
AL Ps Elite 1800 Frame copy

Alps OutdoorZ Elite 1800 Wilderness Pack System

A rugged frame and pack system designed for extreme wilderness hunters.
Bob Robb 2014 290 copy

Increasing Hunter Participation

Understanding who takes a hunter safety course and then goes on to buy a hunting license — or not — is a complicated but important subject.
News beauty

ATA Announces 2022 Board of Directors Election Results and Other Industry News

ATA announces 2022 Board of Directors election results; USA Archery RED Program; S3DA’s 7th Annual Indoor National Championship; and NASP launches Student Contributor Program.
Kwikee Detachable lead

Kwikee Standard Detachable Quiver

Ideal for arrows tipped with either fixed-blade broadheads or mechanicals, the Kwikee Standard detachable quiver comes in three-, four- and six-arrow models.
Outdoor Range21 copy

Why You Should Consider Offering Gun-Cleaning Classes

Every gun owner needs to know how to clean their firearm, but YouTube is an overwhelming sea of good and bad instruction.
Precision rifles towsley D20966

Precision Rifle Sales Offer Serious Upsell Potential

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.
Bone Dry gun and ammo bag pic

Bone-Dri Gun & Ammo Bag

The Bone-Dri Gun & Ammo Bag protects handguns and ammunition from corrosion and rust.
News beauty

USA Archery Hosts Indoor National Final and Other Industry News

USA Archery hosts Indoor National Final, ATA weighs in on the “America the Beautiful” initiative, and USA Archery adds National Elite Development Programs.