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Sig Sauer’s new P320 M18 is a good fit in any hand, in addition to having the cachet of a military handgun.

Many of your customers have purchased a handgun for personal/home defense, and they want to learn the basics. Is your store and staff ready to show them the way?

Featuring an extra-small .166-inch inside diameter, the Carbon Express Maxima Triad hunting arrow is designed for durability, decreased wind drift and maximum penetration.

Colt’s new Python revolver lives up to the original’s reputation.

The pleasant to shoot Mathews VXR 31.5 is flat shooting, packed with kinetic energy and has all of the advantages of a speed bow.

First-time gun buyers grow tremendously in 2020; Daugirda joins Davidson's as customer relationship manager; Lene joins Bear Archery as general manager; MonsterMeal signs ProActive Sales & Marketing; and S3DA modified instructor training course online.

This year’s lineup of compound bows is filled with models loaded with customization archers shouldn’t ignore.

Beretta’s new 694 is a purpose-built shotgun for the sporting clays course.

There are many options for home protection, but shotguns should be an easy sell.

In the latest shooting sports news, Deana L. McPherson is the new CFO for Smith & Wesson and Lucas Oil Outdoor Line has signed rep groups for two regions of the country.

Here are 19 bow accessories that you may want to attach to the bows going out your door this season.

Smith & Wesson Brands has completed the previously announced spin-off of its outdoor products and accessories business.

Retail has changed with the outbreak of COVID-19. How do you keep customers in the loop and buying? Don't forget social media.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

The Rinehart Big Jim Whitetail 3-D Target is 43.5 inches long and stands 33.5 inches at the top of the shoulder.

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

While the vast majority of bowhunters choose a compound or crossbow, there’s still nothing like releasing the string of a traditional bow and watching the arrow arc downrange.

Uncharted Supply’s Seventy2 Pro is an emergency preparedness kit designed by emergency professionals designed with all of the tools necessary to keep two people — hunting partners/guide and client — prepared during any type of emergency.

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

The VIP Combat Veteran Broadhead is an expandable four-blade hybrid design with a cutting width of 1.25-x 2.5 inches.