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Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

Hunters and non-hunters alike will come to your store shopping for boots. Here are three great options in a variety of price points.

Go electric with the Milwaukee Tool M12 Heated Axis Jacket for an effective cold-weather clothing solution.

Introduce your customers to a once-ignored cartridge clan that’s now hailed by hunters.

In the latest shooting sports news, the U.S. Coast Guard has selected Glock pistols and Blackhawk has expanded its Serpa CQC Concealment holster line.

This new rifle from Sig Sauer pairs the reliability of Sig’s lightweight direct impingement system with the customization of Tread accessories.

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

Jump on the two-wheeled e-bike bandwagon!

Roundhill Group purchases Remington Firearms; Ruger acquires Marlin; Barnes Bullets sold to Sierra Bullets; and Hodgdon acquires Ramshot, Accurate and Blackhorn 209.

Here are several top-notch arrows and broadheads you should consider stocking this bowhunting season.

European American Armory Corporation has added a classic-styled 12-gauge 3-inch over/under shotgun to its Churchill lineup the 812 Field O/U.

When waterfowl season arrives hunters are geeked to hit the woods and get in the blinds. Here are four ways to get them into your store.

Ground blinds continue to grow in popularity, and Ameristep is helping lead the way.

From hauling deer hunters and gear to building food plots, the John Deere Gator XUV835M has been updated for 2021 to make it easier to operate with improved control.

Celebrating beyond August provides more opportunities to grow your business.

The Legacy Sports Pointer KST-1230 Trap Shotgun is a value priced single-barrel trap shotgun loaded with features.

Kinetic Concealment has created a custom-fit Kydex shell for the Bond Arms’ Rowdy derringer, making it compatible with its original Hybrid IWB, KC Baby appendix carry and OWB holsters.

Browning Arms Company, FN America, Davidson’s, Inc., Benelli USA, Beretta USA and O.F. Mossberg & Sons contribute to NSSF’s 2020 #GUNVOTE campaign.

In the latest shooting sports industry news, the NSSF has partnered with a leading online marketplace and the Sig Air Reflex sight is now shipping

Safety plans were recently announced for the 2021 ATA Trade Show, and nominations open for ATA Impact Awards.