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With hundreds of duck and goose calls offered by manufacturers, which ones should you carry to meet your customers' needs?

AR magazines need periodic cleaning. It’s a simple process many experienced gun owners know, but still is a service you should provide to your customers.

Because many archers will wait several years before buying a new compound, it makes sense to offer a “bowstring specials week.”

Are you leveraging the power of YouTube to help your store?

In the latest shooting sports industry news, the National Shooting Sports Association has launched an American Red Cross fundraiser and Speer Ammunition has landed a contract with the U.S. Department of Homeland Security.

Do you and your staff realize the incredible power and result that comes with saying, "No" to a customer? It's not what you think.

What was socially acceptable for reaching youth archers last year, may not be this year.

The story of Veil Camo begins with, “One day in a treestand …”

Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.

Many airguns can be quite accurate, and users discover it’s not rare to find half-inch accuracy at 60 yards. Make no mistake: Modern airguns deliver more than enough energy to drop small game on the spot.

Your customers and potential customers spend more time on the internet than ever. That makes it critical that you use online marketing effectively to drive traffic — both digital and foot — to your store.

Take a look at some of the most popular shotguns used by the United States military through the years.

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.

The Hawk Elevate Lite Safety Harness is comfortable, lightweight, easily adjustable and has a maximum weight capacity of 300 pounds.

Can adding a coffee bar boost your outdoor business' bottom line?

Corrosion Technologies Bore Cleaner is aggressive on gunk/fouling, and completely safe on varnishes, bluing, anodized and other gun finishes.

After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.

Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

Is the customer really always right, even when they’re downright rude?

The second leg of the IBO Triple Crown recently concluded in Pennsylvania, with Levi Morgan (Team Mathews) and Tim Gillingham (Team Bowtech) once again showing their dominance.