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Survival gear that will appeal to your hunting, hiking and survivalist customers.

The P&Y Club has announced the formation of a special panel to verify a potential velvet world record non-typical mule deer tagged by Justin Gordon.

Don’t ignore the binocular market, or the education base you need to serve it.

NWTF virtual 2021 convention details; Sig Sauer expands operations; new public land rules for e-bikes; and deadline reminder for SHOT Show Industry Day at the Range.

ElimiShield says its X10D concentrate will keep undergarments, gloves, socks and caps odor-free for up to 50 washings.

The 2021 Archery Trade Association Show in Indianapolis is canceled due to the COVID-19 pandemic, with plans for a virtual show to take place instead.

Just in time for the holidays, Beretta has opened pop-up retail locations in three major cities to expand its shopping experience. Is this a glimpse of the future?

Burris Optics develops products that provide consumers with accuracy, durability, innovation and value while backed by a lifetime of reliable performance, guaranteed forever.

Sig Sauer is expanding manufacturing facilities in New Hampshire with a larger footprint in Rochester, where it will move its Dover operations.

Getting to know your customers on a case-by-case basis will help them transport their bows and firearms safely.

In the latest shooting sports news, Benchmade Knives has named Jon deAsis CEO and Riton Optics are now available at the U.S. Marine Corps and U.S. Coast Guard Exchanges.

Ruger M77 MKII/Hawkeye added to Bell and Carlson custom synthetic stocks.

The Kimber Rapide delivers equal measures of style and efficiency for the consummate handgunner.

These seven backpacks are worth their load-bearing retail weight.

Current circumstances present an opportunity for you and your staff to provide meaningful customer service.

Adams tags No. 200; Vista Outdoor brands contribute to #GUNVOTE; Bowhunters United organization announced; Havoc Tactical Solutions and Lucas Oil partner promo; and Outdoor Life and Field & Stream sold.

The pneumatic Hatsan Harpoon Arrow Gun launches crossbow arrows at hyper speed.

Sig Sauer eyes a revolution with optics-equipped X-Series pistols.

A wave of DIY public land whitetail hunters road trip to destination states each fall. Here’s how to meet the needs of the traveling hunter.

The EAA Corp. Churchill 228 Field semi-auto shotgun chambered in 28-gauge offers a kinder, gentler shooting experience.