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Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.

Corrosion Technologies Bore Cleaner is aggressive on gunk/fouling, and completely safe on varnishes, bluing, anodized and other gun finishes.

Can adding a coffee bar boost your outdoor business' bottom line?

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.

The Hawk Elevate Lite Safety Harness is comfortable, lightweight, easily adjustable and has a maximum weight capacity of 300 pounds.

Take a look at some of the most popular shotguns used by the United States military through the years.

Your customers and potential customers spend more time on the internet than ever. That makes it critical that you use online marketing effectively to drive traffic — both digital and foot — to your store.

Many airguns can be quite accurate, and users discover it’s not rare to find half-inch accuracy at 60 yards. Make no mistake: Modern airguns deliver more than enough energy to drop small game on the spot.

Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.

The story of Veil Camo begins with, “One day in a treestand …”

What was socially acceptable for reaching youth archers last year, may not be this year.

Do you and your staff realize the incredible power and result that comes with saying, "No" to a customer? It's not what you think.

In the latest shooting sports industry news, the National Shooting Sports Association has launched an American Red Cross fundraiser and Speer Ammunition has landed a contract with the U.S. Department of Homeland Security.

Are you leveraging the power of YouTube to help your store?

Because many archers will wait several years before buying a new compound, it makes sense to offer a “bowstring specials week.”

AR magazines need periodic cleaning. It’s a simple process many experienced gun owners know, but still is a service you should provide to your customers.

With hundreds of duck and goose calls offered by manufacturers, which ones should you carry to meet your customers' needs?

P&Y Club velvet entries change; Wunderle named archery head coach at Mount Marty University; P&Y Club statement on cellular trail cams: 2020 Muzzy Classic bowfishing results; and grand re-opening of the P&Y/Glenn St. Charles Museum.

Remington files for Chapter 11 reorganization; American Holoptics takes control of EOTech; Bass Pro Shops and Cabela’s announce bonuses; Fiocchi expands in Arkansas; Ruger reports big Q2 increases; Andy Place named new sales manager at Thorogood; and Streamlight shows law enforcement support.