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Designed to clean everything from .22-caliber rifles to 12-gauge shotguns, the Hoppe’s Deluxe Gun Cleaning Kit also includes the company’s “Guide to Gun Care” booklet.

The new-for-2020 Obsession Evolution 7 measures 33.5 inches axle to axle, is reasonably fast and very pleasant to shoot.

Add a six-pack of these full-body Avian-X AXP Mallards or AXF Black Ducks field decoys to any spread for a deadly combination of realism and motion.

The high tolerances and strict quality control that come standard with the BAMF Pro Series give shooters confidence in a rifle that’s as proficient in competition as it is in the doorway protecting the family.

Nightstick’s new compact weapon light features a green aiming laser for maximum visibility in all shooting conditions.

Mathews adds three new-for-2021 compounds to its extensive line of premium hunting bows.

The influx of Turkish-made shotguns brings value to your customers and meat to your margins.

Extremely lightweight and reliable, the value-priced Hunter Safety System Shadow full-body harness keeps whitetail hunters safe without breaking the bank.

What will happen in regard to gun control if Joe Biden becomes the 46th president of the United States? Larry Keane with the National Shooting Sports Foundation offers his observation.

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.

Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?

As technology and opportunity expand, so does the popularity of airgunning — a boon for predator hunters.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

The Heybo Outdoors Sportsman Bag is a classic duffel built tough to take on outdoor challenges.

Durability, affordability and customization options are among the keys to success at Mission First Tactical.

Some of your customers who are new to cold-weather hunting will need advice on how to dress properly. A simple and effective way to help them is by displaying cold-weather clothing systems.

In the latest industry news, the Sig Sauer Tango6T riflescope has been selected by the U.S. Department of Defense, and AmmoReady has partnered with Orion Wholesale.

Perhaps one of the most versatile firearms in the RAW lineup, the .300 Blackout pistol is ready for just about any challenge.

Predator hunters shoot long guns off a bench at the range to zero a scope and dial in ammo. Sell them a rest to use in the field, too.

Most hunters, regardless of the species they pursue, are always on the lookout for a new favorite knife.