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With a well-placed shot on big game, a bowhunter should experience easy-to-follow blood trails when using one of these three top-notch broadheads.

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

New for the 2021 model year, Mathews has introduced the TRX 34 and TRX 38 Gen 2 to complete its TRX line of target bows.

Kimber has relocated its corporate headquarters to Troy, Alabama.

Dependable, ergonomic and versatile, the Smith & Wesson M&P watch is a great timepiece choice for fearless quick-thinkers who shoot from the hip.

For target practice or hunting small game and varmints, this PCP-powered multi-shot side lever air rifle gets the job done in style.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Mathews Archery offers customization options, a variety of product lines and a new Switchweight module to give any customer exactly what they want.

NSSF is hosting a webinar for firearm and ammunition manufacturers and importers, with a focus on the federal excise tax requirements.

From Fifth Avenue and Rodeo Drive to small stores in the heartland of the country, Black Friday has been a financial boon for retailers and companies. Between the coronavirus and skyrocketing internet sales, will this decades-old shopping tradition end?

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Safari Club International has canceled its 2021 Hunters' Convention in Las Vegas due to myriad issues related to travel, restrictions on event size and more caused by COVID-19.

SCI cancels 2021 Convention; HuntStand is first founding sponsor of Bowhunters United; Feradyne Outdoors announces retirement of international sales manager; and NSSF receives NASGW’s highest award.

The 2020 Caliber Awards finalists and Appreciation Award nominees have been selected by the National Association of Sporting Goods Wholesalers.

We asked three veteran retailers: How do you deal with disgruntled customers, and overcome their objections? Here’s what they had to say.

The new Form 4473 from the Bureau of Alcohol, Tobacco and Firearms contains substantial changes over the previous form. Use of this updated form becomes mandatory Nov. 1, 2020.

Elite Archery offers archer’s expanded shootability with the introduction of its 2021 models.

JTS Shotguns, known for its model M12AK and M12AR 12-gauge semiauto shotgun platforms, has partnered with Bangers LP to distribute its products to…

The nation’s leading hunting, fishing and habitat conservation organizations support the 30 by 30 Initiative, a plan to establish a goal of placing 30% of the planet’s land and water under protected status by 2030.

Boss Buck says that its Boss Sauce Acorn and Apple Liquid Mineral Attractants can pull deer in from long range and lasts for weeks.