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Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File
Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File
Posts
April 16, 2019

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Lakewood Products Names New Sales and Marketing Representative
Lakewood Products Names New Sales and Marketing Representative
Posts
April 16, 2019

Lakewood Products recently announced that Sara Lamson would join its team as a new sales and marketing representative.
Archery Industry Posers Alert — Part 2
Archery Industry Posers Alert — Part 2
Posts
April 15, 2019

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.
How to Build Relationships With Young Customers Through Social Media
Posts
April 12, 2019
Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
How to Build Relationships With Young Customers Through Social Media
Posts
April 12, 2019
Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
How to Build Relationships With Young Customers Through Social Media
Posts
April 12, 2019
Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
How to Build Relationships With Young Customers Through Social Media
Posts
April 12, 2019
Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
How to Build Relationships With Young Customers Through Social Media
Posts
April 12, 2019
Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
How to Build Relationships With Young Customers Through Social Media
Posts
April 12, 2019
Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
How to Build Relationships With Young Customers Through Social Media
Posts
April 12, 2019
Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.