Modern crossbows are faster, smaller, lighter and more accurate at longer range.

The new-for-2026 Alliance Series of bows represents Bowtech’s most intuitive and finely balanced system to date, built to deliver unwavering stability, DIY accuracy and a custom-fit feel.

You don’t need us to tell you that you’re not selling as many guns as you were a couple of years ago. How do you survive in a slump?

Sub-gauge guns have gained ground, and more and more turkey hunters are turning to the 28.

Federal Ammunition has added a 6mm ARC 108-grain Berger BT Target load to its Gold Medal lineup.

Kill gobblers at longer distances than ever before with Federal Premium Heavyweight TSS turkey loads — now offered in 28-gauge.

A few extra items thrown in a backpack can make a life-or-death difference when a hunting trip goes awry.

Two archery pro shops — one in Florida and one in Georgia — have experienced growth and increased profits by offering engaging classes and events.

Check out these tips for selling gun-cleaning kits and products, many of which are consumable and therefore something you can sell over and over.

Hunters and competition shooters have endless options for aftermarket rifle stocks, and those sales lead to more accessory sales.