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G5 Prime Logic beauty 190104 121802

Bow Report: G5 Prime Logic

We test the new 2018 G5 Prime Logic, which replaces Prime’s Centergy, a bow best known for its steadiness, forgiveness and general shootability.

Elite final4 1 190104 121800

Elite Archery Dominates With 6 Indoor National Wins

Elite Archery pro staff members enjoyed six podium finishes at the USA Indoor Nationals and NFAA Indoor Nationals in Cincinnati, Ohio.

Hornady 224 ELD Match 190104 125601

Hornady Adds ELD Match Bullet in 224 Valkyrie to Lineup

Hornady has expanded its ammo lineup, offering its 88-grain ELD bullet in the popular and smoking-fast 224 Valkyrie caliber for competition shooters.

10 Truglo TFX sights preview 190104 125555

What to Know About Night Sights for Handguns

Knowing more than your competition about night sights for handguns — one of the most popular things shooters shop for and add — can stimulate more retail sales and profits.

BTC Univ 17 lead 190104 121758

Tips for Avoiding the Busy-Season Blues

How do you cope with stress and stay organized during the preseason rush? Four veteran retailers offer their sage advice.

Horizon Firearms 190104 125530

Ziebold Joins Horizon Firearms and iota Outdoors as National Sales Manager

Horizon Firearms and iota Outdoors are pleased to announce the addition of industry veteran Dan Ziebold as national sales manager.

Some of the new models that will be released over the next few months to dealers copy 190104 102332

Surefire tactical flashlights: lighting the way for retail dealers

Surefire is at the forefront of tactical light development, refinements and improvements and is the tactical light of choice for many around the world.

Elite Ritual lifestyle 190104 121757

Best of the Best in 2018 Archery Products (Part 2)

We spoke with retailers from across the country to find out what archery products had them excited this year. Here’s what they said.

Cerakoting can add revenue margin and differentiation to existing products all while giving the customer something unique copy 190104 102330

Shooting trends, business strategies that increase revenue

The last two SHOT shows in Las Vegas showcased many emerging trends and strategies designed to drive more revenue for retailers.

FBI Firearms tests Mc Hale 20150617 124136 DSC0125 copy 190104 125553

Counter Tech: Why FBI Ammo Tests Should Matter to You

Customers often want to know your opinions on the performance of the products you sell. That’s where the FBI Ammunition Testing protocol comes into play.