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I’m convinced this is an area of great educational opportunity, as I see shooters at the range going through boxes of ammo while furiously spinning adjustment dials until they finally leave in frustration with a still un-zeroed optic.

Every customer who enters your archery shop deals with damp boots during deer season. Here’s an affordable and dependable boot dryer that ensures comfortable sits in the treestand or ground blind.

Burris enters the archery market with its Oracle, a new bowsight that provides the exact distance to target and a precise aiming point.

Although some experts advise managers to hire extroverts for sales positions, introverts excel at building long-term relationships and understanding customer needs.

O.F. Mossberg & Sons will discontinue selling products to Dick’s Sporting Goods in response to their hiring of gun control lobbyists in April 2018.

O.F. Mossberg & Sons, Inc., a leading American firearms manufacturer, will discontinue selling products to Dick’s Sporting Goods, and its subsidiary, Field & Stream, in response to their hiring of gun control lobbyists in April 2018.

2018’s crop of new crossbows offer speed, safety, stability and more.

Three archers from Team Easton sweep the Open Championship category at the Western Classic Trail shoot in Redding, California.

Controlling the master key locking system to your location is not a onetime event that occurs when you open for business, but rather an ongoing task.