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The versatile 15-in-1 AR-15 Multi-Tool from Firefield combines several common tools used by shooters to care for their rifles into one easy-to-carry package.

Back and better than ever before, the Pro Series Harness from Hunter Safety System is loaded with hunt-friendly features.

The US Army has announced its selection of SIG SAUER’s TANGO6 1-6×24 riflescope to be used for its Squad Designated Marksman Rifle.

We asked four archery shop owners from across the country for advice on how to choose target brands and models, as well as which price range sells best. Here’s what they had to say.

Almost all of your customers watch Facebook Live videos. Now the Tactacam 5.0 makes it possible for them to stream their own bowhunts to all their FB friends.

I’m convinced this is an area of great educational opportunity, as I see shooters at the range going through boxes of ammo while furiously spinning adjustment dials until they finally leave in frustration with a still un-zeroed optic.

Every customer who enters your archery shop deals with damp boots during deer season. Here’s an affordable and dependable boot dryer that ensures comfortable sits in the treestand or ground blind.

Burris enters the archery market with its Oracle, a new bowsight that provides the exact distance to target and a precise aiming point.

Although some experts advise managers to hire extroverts for sales positions, introverts excel at building long-term relationships and understanding customer needs.