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Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

New for the 2021 model year, Mathews has introduced the TRX 34 and TRX 38 Gen 2 to complete its TRX line of target bows.

Kimber has relocated its corporate headquarters to Troy, Alabama.

Dependable, ergonomic and versatile, the Smith & Wesson M&P watch is a great timepiece choice for fearless quick-thinkers who shoot from the hip.

For target practice or hunting small game and varmints, this PCP-powered multi-shot side lever air rifle gets the job done in style.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Mathews Archery offers customization options, a variety of product lines and a new Switchweight module to give any customer exactly what they want.

NSSF is hosting a webinar for firearm and ammunition manufacturers and importers, with a focus on the federal excise tax requirements.

From Fifth Avenue and Rodeo Drive to small stores in the heartland of the country, Black Friday has been a financial boon for retailers and companies. Between the coronavirus and skyrocketing internet sales, will this decades-old shopping tradition end?