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The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.

The D-Wedge from ThermaSeat combines comfort and portability.

Once again it’s time to reveal our Readers’ Choice Awards winners. As we’ve done for decades, we asked readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted on the following pages were chosen as Readers’ Choice Awards winners in 54 categories.

From trail cams to boots to riflescopes and more, check out our roundup of new products that customers will be asking for this season.

The Millennium M-35 Steel Hang-On Treestand is a robust and innovative addition to its extensive lineup.

Armasight’s Jockey 640 provides plenty of features and an easier, less expensive intro to thermal optics.

Encourage your customers to store their firearms safely to help prevent tragedy.

Leica Sport Optics is launching a brand-new riflescope series catering specifically to owners of the finest luxury rifles.