T.R.U. Ball/AXCEL Articles

Looking back at the first-annual Archery & Bowhunting Supershow and other memorable events from the 2026 ATA Show Week.

Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.

A list of key takeaways from the 2025 bow show.

This year’s winners include a new compound bow, a quick-release bino harness, and an innovative way to mount a wind detector.

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.

Selling archery gear online is vital to existing in today’s digital world.

Tethrd announces new CEO; University of the Cumberlands repeats as national champions; USA Archery Indoor Nationals Final recap; S3DA hosts 9th Annual Eastern Indoor National Championship; and Kinsey's announces Dealer's Choice Award winners at KDS24.

The latest bow show didn’t disappoint.

The 2024 ATA Show is in the books. If you missed it, here are four short videos that do an excellent job of capturing the event.

Cash in on the newest wave of high-tech bow releases.

The Pointer from T.R.U. Ball is an all-in-one hybrid release.

Aaron Lucky named president of Easton; USA Archery and Vortex Optics increase partnership;, TRU Ball/AXCEL Archery becomes gold sponsor for IBO World Championship.

The Beast XT Hybrid release from T.R.U. Ball Archery features a multi-positional, one-piece design trigger that allows forward or relaxed trigger placement.

Though target panic comes in many forms, most archers, at one point or another, suffer from it. Are you ready to be their doctor?