Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.

You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.

What exactly is an influencer? And is it worth your time — and money — in working with one or more influencers?

It’s not a good look when customers reach out to your Facebook page and see you haven’t promoted your company’s products or services in months or years.

Use these seven tips to avoid trouble and controversy on social media.

Sooner or later, your social media pages will be hit by a troll stirring up trouble and negativity. What do you do?

How do you work with social media influencers in the gun industry without running into ethical, legal or just plain unprofessional problems?

Looking to team up with an influencer to promote your product or store? Here’s how to pick the right person.

There’s been a rise recently in social media hacking, especially on Facebook. Do you have a crisis plan in place should it happen to you or your business?

Looking for a social media management tool? Here's a look at some of your best options.