Entries Tagged Schaffer Performance Archery

Luring new archery customers through your doors is a weighty challenge; keeping those who arrive is critical to your success.

Schaffer Performance Archery is more than a top-notch Minnesota-based pro shop — it also builds and supplies other retailers with some of the industry’s finest arrow rests and bowsights.

There have never been more broadheads on the market than today. Here are some pointers for juggling this tricky product category in a way that works for you and your customers.

Not everyone who walks in your front door is best served with Brand X stabilizer or Brand Y quiver. You must stock a reasonable selection, and cover all the price points.

Archery shop owner John Schaffer knows that drawing a coveted tag for desert bighorn sheep is very difficult, but it might be the easiest part of actually killing a ram with a bow.

To help consumers decide which bowsight is right for them, mount several of your best-selling models on a display riser that can be taken outside.

Archery accessories are an important category, and you can optimize your program with these practical sales tips.

All businesses faced unique challenges during the height of the pandemic. Here’s how one archery pro shop owner from Minnesota weathered the storm.

There are many ways to drive store traffic, but many come with a high price tag. This one is free — and your customers will appreciate it.

Any customer who walks in your archery shop is likely to find their ideal bowsight among these eight great choices.

Dreaming of a new archery range in your community? If you’re going to dream it, dream big.

Tom Goldsmith from Plum Creek Archery makes his best-of-the-best picks from ATA 2019.

The author depends on two local archery shops, and it’s not because of product selection or low prices.

If your customers desire bombproof, made-in-the-USA products, then you should consider stocking the Schaffer Archery XV rest and Opposition Air sight.