When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Nosler, Inc. has announced its support of Hunter’s Handbook, the official student publication of the International Hunter Education Association.

With new models to fit every shooter and some surprising introductions, this year’s stable of shotguns and rifles is sure to make customers happy.