Luring new archery customers through your doors is a weighty challenge; keeping those who arrive is critical to your success.

Schaffer Performance Archery is more than a top-notch Minnesota-based pro shop — it also builds and supplies other retailers with some of the industry’s finest arrow rests and bowsights.

There have never been more broadheads on the market than today. Here are some pointers for juggling this tricky product category in a way that works for you and your customers.

Archery shop owner John Schaffer knows that drawing a coveted tag for desert bighorn sheep is very difficult, but it might be the easiest part of actually killing a ram with a bow.