When customers come in to purchase a new pistol, ammo or other gear, don't forget to ask whether they need a durable case to transport everything securely.

Howard Leight by Honeywell has agreed to be the official eye and hearing protection sponsor for the National Shooting Sports Foundation’s First Shots program.

Knowing more than your competition about night sights for handguns — one of the most popular things shooters shop for and add — can stimulate more retail sales and profits.

Personal defense weapons, commonly referred to as PDWs, are a red-hot category of immense interest by retailers and distributors.

Good news for smaller shop owners: used guns (if not neglected or banged up) can be purchased relatively cheap, cleaned up and resold for a tidy profit.

Due to the wide variety of wardrobe types, women have it particularly tough when it comes to finding safe, secure, and effective ways to carry a concealed gun.

If you’re one of those hard-to-satisfy folks whose mood, likes and dislikes change on a dime, you just might fall in love with the Sig Sauer P320.

You see, the new SW22 Victory pistol is made for add-on sales. It’s designed from the ground up to accept aftermarket barrels, grips, and sights - just for starters.