The self-defense market is strong and these guns are getting a lot of attention.

Keltec continues challenging norms with the new PR57 for concealed carry.

The Canik SFX Rival-S is built for competition but capable of so much more.

Dickinson Arms expands its offerings while focusing on high-level craftsmanship.

It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

These three handguns are fit for the hunt and will appeal to customers.

Start by getting to know your customers and their specific concealed carry situations.

A place for everything and everything in its place describes RGD’s multi-purpose carry bag.

Pioneer Handgun Ammo from Barnes was designed for massive expansion, weight retention and deep penetration.

Your customers have questions about firearm finishes, and you should have answers.