From TR magazine Articles

It’s a mouthful, but true: Proper previous planning prevents poor performance. And that goes double for your firearms business.

Get the most bang from every handgun sale by offering a wide selection of add-ons.

Ruger's 57 is a hot new pistol in a unique round.

Don’t let a threaded barrel leave your shop without offering to install a muzzle device for the customer.

Are you using a manufacturer point of sale marketing program? Here are four reasons why you should be.

In defensive use, shotguns must be aimed, not just pointed. There are a variety of sighting systems available. What's right for your customer?

Knowing defensive shotguns can help you help your customer find the right choice for their needs.

Selling firearm finishes and services can be big business. Are you cashing in?

More and more business is being done without any cash changing hands. Is your tactical business ready for the cashless world that’s coming?

Help your shoppers pick out the right load for home defense — no matter what gauge they're comfortable shooting.

The best shotgun loads for defensive work is a contentious subject, but there are a few absolutes. Here’s our advice on what to stock.

All those new gun owners we've added to our ranks are having family and friends back in their homes again — and you can help them make sure their firearms are secure.

You can uncover holes in your processes or service by approaching your business from the customer’s point of view.