Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.
After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.
Is the customer really always right, even when they’re downright rude?
Many new firearms — call them “hybrid hunting rifles” — are meant to do more than one thing.
Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.
We take a closer look at the Benelli SBEIII with the new BE.S.T. coating and Savage’s first semi-auto shotgun, the Renegauge.
In a world driven by technology, optics manufacturers raise the rangefinder bar for 2020.
National Shooting Sports Month is coming up in August. Is your shop ready to participate?
While elk calls remain the company's bread and butter, it is branching out into predator and turkey calls, with deer calls a potential future area of growth.
There’s a dizzying array of camo patterns available these days — some made for very specific purposes. Which is right for your customers?