Mark DeYoung, who served as chairman and CEO for Vista Outdoor, was recently named CEO for the non-profit wildlife conservation group Hunter Nation.

Vista Outdoor, which sells ammunition and hunting/shooting accessories around the world, has become a Silver Sponsor of the National Shooting Sports Foundation’s (NSSF) Project ChildSafe program.

If attendance at two consumer sports shows — Pennsylvania and Utah — are indicators, then 2019 is shaping up to be a good year for hunting sales.

A coveted Commissioner’s Elk Tag sold for $240,000 at the recent Arizona Mule Deer Organization banquet.

Ruger’s 2018 net sales decreased 5 percent from 2017, which the company says reflected the reduction in overall industry demand.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Any outdoor adventure requires specific gear, and in order to haul it, your customers need the right pack.

For the second year in a row, Mission Crossbows shooters kicked off their tournament season with a clean sweep of The Vegas Shoot.

Bill Hicks started selling firearms solo in 1969, and 50 years later the company that bears his name now employs more than 90 people.

Birchwood Casey set to give away a Browning A5 shotgun and more during the 2019 Pheasant Fest and Quail Classic.