Vista Outdoor Announces Increased Sponsorship of NSSF’s Project ChildSafe

The announcement of Vista Outdoor’s Silver Sponsorship enhances previous partnerships between the two organizations, and advances their shared goal of promoting safe firearms handling and responsible gun storage.

“Vista Outdoor and its shooting sports brands are proud to increase our support for Project ChildSafe,” said Fred Ferguson, vice president of government and industry relations. “We believe in the importance of promoting firearm safety and education. Our donation will get more gun locks and gun safety information into the hands of firearms owners, helping to keep our communities safe and passing down this legacy of responsibility to future generations.”

NSSF launched Project ChildSafe in 1999 as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. The centerpiece of the program is its free firearm safety kits, which include a cable-style gun lock and safety brochure. To date, the program has distributed more than 38 million free gun locks through partnerships with more than 15,000 law enforcement agencies.

The program is almost entirely funded by NSSF member companies. In recent years, demand for the kits and program resources has more than quadrupled. Donations, grants and corporate sponsorships from partners such as Vista Outdoor and its many well-known brands (Federal, CCI, Bushnell, Savage and more) help NSSF keep up with the demand.

“Vista Outdoor’s generous donation will help Project ChildSafe grow and continue to spread the message of ‘Own It? Respect It. Secure It.,’”said Steve Sanetti, NSSF’s CEO and chairman of the Project ChildSafe Foundation. “We’re honored that Vista Outdoor has recognized the value of this program and wants to be a part of it. Proper firearm storage when not in use is the No. 1 way to help prevent firearms accidents, thefts and misuse, and we welcome all the support we can get in that effort.”

Vista Outdoor made its donation to the Project ChildSafe Foundation, a 501(c)(3) charity that helps support the Project ChildSafe firearm safety program.

More information on Project ChildSafe sponsorship opportunities can be found by clicking here.