Cassie Gasaway Articles

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Which Marketing Platform Is Best for Your Business?

Consider these factors to decide which promotional platforms will help you meet your goals.

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A Woman Walks Into Your Archery Shop — Acknowledge Her

Improve how you interact with female archery customers to increase sales and improve customer relations.

February 25, 2022

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PSA: Be Careful What You Post on Social Media

Use these seven tips to avoid trouble and controversy on social media.

January 25, 2022

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4 Ways to Improve the Archery and Bowhunting Industry

Learn what you can do to grow and strengthen the archery and bowhunting industry.

November 12, 2021

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The 2022 ATA Trade Show Is On!

The 2022 ATA Trade Show is on! Here’s what to expect when attending this year’s event at the Kentucky Exposition Center in Louisville.

October 18, 2021

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Evaluate Your Marketing Efforts: What’s Working, What’s Not, and How to Fix It

Follow this five-step plan to determine if your marketing efforts are effective.

October 15, 2021

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2022 ATA Trade Show — Details Regarding ‘Buyer Day’

The 2022 ATA Trade Show will take place January 7-9 in Louisville, Kentucky, and the first day is a special Buyer Day.

September 17, 2021

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Survey Results: Bow Preferences and Buying Habits for Three Generations

Use these data to improve your archery shop sales strategies and generate more income.

September 06, 2021

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How to Create Killer Marketing Plans (And Why They Matter)

Use these five steps to develop thorough, goal-oriented marketing plans.

August 30, 2021

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Marketing Tips for Every Bow

These marketing tips for traditional bows, compound bows and crossbows can jump-start sales and boost customer satisfaction.

August 20, 2021

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Best Marketing Advice for Small Business

Apply these sage marketing strategies from four ATA members to improve your small business.

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Small Business Tip: How to Improve Your Online Presence

Use ATA resources to boost your online presence, strengthen your business, and compete in today’s digital age.

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Plan a ‘Field to Fork’ Program in 7 Steps

Introduce more audiences to hunting with a “Field to Fork” program.

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How to Market Archery Year-Round

Don’t miss out on new customers and potential business. Keep archery front-of-mind year-round for customers by hosting monthly events.