Taking in quality gear on trade can bring new customers and more sales.

When it comes to selling optics, make sure the customer explains the brand’s warranty and reputation.

Sell your customers on the top-end features many mid-priced optics boast.

The Bushnell CelluCORE Live trail camera features live stream video and dual SIM connectivity.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Selling optics is all about knowing what a shopper needs — and what they don’t.

Vista Outdoor diversifies its outdoor portfolio with the addition of Simms Fishing Products for a price of $192.5 million.

The author guides a first-time turkey hunter to a Wisconsin gobbler, thanks in large part to a chatty hen.

Savage is putting its own twist on the classic American-made bolt action.

Once a fringe product, trail cameras are a must-have for many hunters these days. Features vary widely, as do prices, but check out these three options customers will appreciate.